MarketAxess is the preeminent online trading platform, operating across global markets. They have over 1,400 institutional participants, offering greater choice and liquidity. Their digital nature provides a level of efficiency and cost reduction not seen in analog trading.

In 2018, MarketAxess approached RF|Binder to refresh their corporate identity. They understood that the fintech industry was rapidly changing and they needed their brand to evolve with it. As part of the RF|Binder team, I sat down with the MarketAxess team to understand the core values that drive their business and the aesthetic changes they were looking to make.