LISA HANLEY

The Rockefeller Foundation is a prestigious organization with a mission to promote the well-being of humanity throughout the world. They came to RF|Binder looking for a way to join some of the world’s most important social conversations. Our solution was to create a series of live recorded events with influential celebrities to spark meaning discussions on topics including gender equality and diversity in the arts. And so, Insight Dialogues was born.

As with most live events, large or small, the branding had to have a unique flexibility. The brand must live to tell a complete story, beginning with the invitation, to the scenic flats at the venue, to the post-event social media.

After interviewing celebrities including Robin Wright, Lin-Manuel Miranda, and Jada Pinkett Smith, the results were staggering. Insight Dialogues successfully attained 1,290 media placements and 786 million people engaged with content from the series.