LISA HANLEY
Creative Director
Sparking humanitarian discussions
The Rockefeller Foundation is a prestigious organization with a mission to promote the well-being of humanity throughout the world. They were looking for a way to join some of the world’s most important social conversations. Our solution was to create a series of live recorded events with influential celebrities to speak their minds on topics including gender equality and diversity in the arts. And so, Insight Dialogues was born.
Branding the experience
As with most live events, large or small, the branding had to have a unique flexibility. The brand must live to tell a complete story, beginning with the invitation, to the scenic flats at the venue, to the post-event social media.
Making meaningful headlines
After interviewing celebrities including Robin Wright, Lin-Manuel Miranda, and Jada Pinkett Smith, the results were staggering. Insight Dialogues successfully attained 1,300+ earned media hits, 809MM+ social media impressions, 1.6MM+ video views, and 31,000+ tweets.
“We Asked Hamilton Himself What the Founding Fathers Would Think of Donald Trump. OK we actually asked the genius who plays him: Lin Manuel Miranda.”
“How Robin Wright Negotiated Equal Pay on ‘House of Cards’”
Credits
RF|Binder — David Weinstock, Esther Aubry