Feed A Billion Brand Identity

Feed A Billion branded collage featuring photos of spinach and a young girl outdoors smiling

Feeding gender equality

Feed A Billion (FAB) tackles food inequity by feeding hungry girls in underprivileged communities across the globe. However, foundations need donors, and donors need a brand that inspires them.

Why make donors cry?

Our strategists revealed the long-term personal and cultural effects of hunger in girls. Instead of feeding off of the negativity of the situation, we decided to pivot to the positive and highlight the potential impact food can have on girls’ lives. With the girls at the center, surrounded by optimism, FAB invites the donors into a world that everyone wants to see.

Animation of a mobile phone scrolling through Feed A Billion Instagram posts. Background: blueberries on a tan background

Bright foods for bright futures

Our brand design pulls from the colors of vibrant foods to show the energy that nourishment can bring. We incorporate elements of hand-drawn illustration to highlight the youthful playfulness of a child. We speak with optimism because we believe in our cause and the potential of girls around the world.

Three editorial layouts for Feed A Billion on a tan background

A tablet featuring the feedabillion.org on a tan background

Director’s cut

Purpose-driven work speaks to my soul and I am deeply proud to have worked for a cause that promotes both health and DEI.

Credits

Designit — Zack Holliday, Emmy Silverman, Malcolm Montgomery, Ellen Hafer, Kevin Zwier, Scout Shannon